The Malta Tourism Awards represent a flagship initiative in corporate tourism excellence, providing an opportunity to showcase and honour outstanding local tourism service providers. These Awards aim to promote, encourage, and reward high-quality service within the industry.
They also enhance Malta’s visibility as a leading tourism destination and serve as a platform to promote leadership within the local tourism sector, while offering greater exposure to its diverse career opportunities.
Ultimately, the Awards act as a catalyst for innovation, driving sustainable and responsible growth, and revitalisation across the tourism value chain.
Category A: Responsible Tourism Development Award
The Responsible Tourism Development Award has been established to recognise the leading stakeholders that offer an outstanding tourism product through significant investment to assure a resilient future for the local tourism industry. The Malta Tourism Authority encourages responsible investment initiatives which address key objectives as per the National Tourism Strategy 2021-2030: Smart Tourism & Digitalisation; HR Training &Upskilling; Sustainability & Decarbonisation; and Innovation & Future Readiness.
Category B: Tourism Worker of the Year Award
The Tourism Worker of the Year Award recognises Workers who offer an outstanding service in one of various core operational sectors within the Tourism Industry. The nominations are based on the workers’ outstanding performance which goes beyond the required call of duty at their place of work. The nominated worker must work in an eligible business or company and must have exhibited the relevant attributes during the year.
Category C: Special Theme Recognition
In an effort to shine a spotlight on Malta’s diverse offer, a new Special Theme Recognition is being introduced to celebrate Malta’s unique sectors/niches. This aims to recognise outstanding contributions that promote Malta through niche yet significant themes. The themes for the upcoming editions include LGBTIQ+ Tourism, Faith and Religious Tourism, Screen Tourism.
These annual themes are designed to encourage creative, emerging initiatives that reflect Malta’s rich and multifaceted identity. A rolling three-year thematic plan serves to inspire strategic participation, foster innovation, and ensure fresh and varied content across award editions.